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 The Chang’Aa Brew Article

The Chang’Aa Brew Article

DAYSTAR UNIVERSITY PSYCHOLOGY (PSY 111T) GROUP PROJECT: CHANG'AA -- THE DEADLY KILLER. OFFERED BY: ANGELA OMONDI & KEVIN CHAVERA CHANG'AA: THE DEADLY…...

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 Analysis of creating Brand Value of Not Traditional Ways Red Bull Essay

Analysis of creating Brand Value of Not Traditional Ways Red Bull Essay

TABLE OF ARTICLES SITUATION ANALYSIS---------------------------------------------------------------------1-12 •Brand Background ---------------------------------------------------------------------------------1 •Company Evaluation-----------------------------------------------------------------------1-2 •Product Evaluation-------------------------------------------------------------------------2-4 •Consumer Evaluation----------------------------------------------------------------------4-6 •Competitive Evaluation--------------------------------------------------------------------6-8 •Marketing Environment Evaluation----------------------------------------------------8-10 •SWOT Analysis------------------------------------------------------------------------------11 •Research Questions--------------------------------------------------------------------------12 PRIMARY RESEARCH----------------------------------------------------------------------13-19 •Introduction-----------------------------------------------------------------------------------13 •Survey-------------------------------------------------------------------------------------13-16 A. Overview------------------------------------------------------------------------13 B. Objectives-----------------------------------------------------------------------13 C. Task Details--------------------------------------------------------------13-14…...

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