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Suzy's Zoo Circumstance Analysis

 Essay in Suzy’s Tierpark Case Evaluation

Sebastian Capatina (997706745) - Suzy's Zoo Memo

Background

Suzy's Tierpark, created by Suzy Spafford, consists of 3 different persona sets: Duckport, Little Suzy's Zoo, and Wags and Whiskers. These types of characters display on classroom materials, fabric, plush animals, throw-away diapers, picture, infant and toddler clothes, and other items. The companies key business counted on producing and advertising greeting cards. However , because the market for cards is fully developed and highly competitive, Suzy's Zoo known to provide frequent greeting cards (Suzy's Zoo Greetings Cards) and licensing contracts (Suzy's Tierpark Studio). Guard licensing and training proved to be a huge success, and total revenue went coming from ~$6 , 000, 000 in 1992 to $22.99 million in 2005.

Business Problem/Opportunity

Licensing manifestation by Earthworks and its initially success with Sony Plaza in The japanese spread the characters of Suzy's Tiergarten and create a broad basic of recognition.

Additionally , the production of children's books and animated graphics can fill in the product line to improve recognition and following.

However , a rapidly expanding environment as well as the introduction of high-tech greeting cards have not influenced Suzy's emphasis. The company can be not very involved in the making of new age digital credit cards.

Concurrently, the companies main creative pressure, Suzy Spafford, is approaching retirement.

Key Methods

Resources that support Suzy's Zoo's competitive advantage are believed to be: В· Unique character types (Intellectual/Human)

The characters made by Suzy are the companies most important reference. There will be demand as long as the characters stay as popular and appealing as they are.

В· Guard licensing and training agreement with Earthworks Company Management (Organizational)

This kind of agreement provides a significant advantage to the business, essentially outsourcing responsibilities of managing licensing agreements and adding a powerful network of chances. The license contract with Sony Plaza is...

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