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Hifi Case Study Swot

 Hifi Case Study Swot Essay

EXPERT 1 GE2 - GROUP 3

DA CUNHA Andreï

DE QUEYLARD Claire

PHILIPPE Benoit

TZOTCHEV Mariano

VENNEVAULT Charlène

EXAMPLE

Industry aspect in the cinema sector

Q1. Perform a SWOT analysis and use this to assist think through the industry aspect in the hi-fi sector. we. What are the opportunities and threats facing these consultant hi-fi organizations?

* Internal diagnotic

| STRENGHTS| WEAKNESSES

Marketing conditions

Product| Audio system at top quality|

Price| Prenium prices can be quite a proof of quality| Premium prices are only dedicated to a small segment of customers | Promotion| | High costs of advertising

Place| Prime area: factories are in UK which has a potential appeal compared to other countries. | | Functional standards

Functionning | One factory with access to a series of retailers. | Few very good suppliers with specialist materials. HRM must recruit competent staff precisely what is difficult. | Resources

Financial | | Low turnover (million vs billion for Phillips: £20bn) and profitability (less than two million)| Human being | Highly skilled workforce. Capability to recruit important talent. | | Technical | Us patents of earlier technology. Excessive R& D| | The value recognized by the customers| High brand value= High pricesCustomers happen to be faithful to a single brand. | Their popularity is not enough developped| Expertise

| Expertise: Produce sound system of the highest qualityKnowledge of high quality creation and equipments| Provide an excellent customer service before and after salesExamples: 5. Naim: Not for profit fixes * Linn: Audition item before buy

* External diagnostic

| OPPORTUNITIES| THREATS

Macro-environment

Political| |

Economical| | CD sales and older solutions are weak (23%) although Ipod (207%) and MP3 FORMAT are booming| Social| This kind of product can be classified as a esteem need* in the Maslow's hierarchy of needs. | It's a industry hit simply by fashion trends. Affordable technology is within demand. People focus even more on volume and vogue than quality. | Technological| | Internet�: online music sales increaseInnovation: digital (Mp3, Mp4) versus CD's | Ecological| |

Legal| Illegal getting of music andIntellectual real estate rights-patents make opportunities just for this market. | |

Micro-environment (Porter's 5 forces)| Competitive rivalry(HIGH)| The 3 competitors for the similar niche named audiophiles will be Meridian, Linn and Naim. They are much the same in terms of structure, missions, capital (£10 to £35m of turnover) and in addition they use a approach of difference (high top quality product). | They are (under consideration) tiny compared opponents of the marketplace for audio and video products because Apple, Phillips, Sony (many billions pounds of turnover). | Dealer power(HIGH)| | A low volume of suppliers, a powerful brand, and differentiated products increase the turning cost plus the bargaining benefits of suppliers. | Substitutes(LOW)| There is also a lot of substitutes but it does not deal with the same quality of product: -Products from Apple, Sony, Phillips-MP3 market -Docking stations because Bose (able to turn lightweight products in to the basis to get a home hi-fi system)-Online retailing of music (Apple with iTunes)| | Buyer power(LOW)| As professionnals sell good quality products in high rates (from £1000 to £50 000) and they are just 3 within the audiophile industry compared to all their extensive merchants network, customers influence is usually low. | | Fresh entrants(MODERATE)| Audio and video products is a saturated marketplace by Apple, Phillips, Sony, Samsung, Thomson, …And the barriers to get high brands as Meridian, Linn and Naim are higher because of a need of notoriety, links with good suppliers, patents, a sizable investment in R& D/advertising…| As industrial facilities have low capital requirements they are vunerable to new entrants especially if Apple decides to create...

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