close

The positive effect

 Globalization Article

19/10/2012

SESSION you THE THE POSITIVE EFFECT IMPERATIVE

This Agenda (Chapter 1)

• 1 . Why do we need to understand Global Marketing • installment payments on your Globalization of Markets: Affluence and Curve • three or more. International control vs International business • 4. Evolution of Global Marketing

1

19/10/2012

Overview

• Increasingly global environment to get today's advertising manager • However , not really a new phenomenon – The Silk Highway – Trade Routes by Ancient The italian capital

• The focus should be certainly not the nature however the rate and type of change – World merchandise exports – US$6 trillion in 2000 – US$18. two trillion this year

• Suppose you are running a business in your own country, do you need to care about international marketing?

a couple of

19/10/2012

1 . Why do we value Global Marketing?

5

• Saturation of domestic marketplaces: Domestic-market vividness in the developing parts of the world and marketing opportunities offshore are apparent in global marketing.

1 ) Why do we value Global Promoting?

• Global competition

– Whether a business operates domestically or throughout national limitations, it can no more avoid competitive pressures coming from around the world. Changing dominance • Toyota displaces Ford towards the top with 15% compared with 14% market share • IBM displaced by Dell, HP, Sony, Toshiba, and Samsung

three or more

19/10/2012

Appearing Economies

six

• •

Greatest big emerging markets (BEMs): Chinese monetary area (including China, Hong Kong region, and Taiwan), India, C. My spouse and i. S. (Russia, Central Asia, and the Caucasus states), South Korea, South america, Brazil, and Argentina Market opportunities – Over the following two decades, the BEMs will hold the greatest possibility of U. S i9000. exports Opponents – Asia's share altogether world merchandise exports was 27. seven percent (2008) Require: Bottom with the pyramid Supply: comparative benefits

Leading Emerging Economies in 2008

eight

4

19/10/2012

1 . Why do we care about Global Marketing?

• Global assistance: Global competition brings global cooperation. IBM, Sony, SCE and Toshiba to Collectively Develop Chip-Making Process Technology Powerful connections is formed for semiconductor operations In a one of a kind collaboration, APPLE, Sony Corporation, Sony Computer Entertainment Inc. and Toshiba Corporation have got signed a multi-year contract to collectively develop advanced semiconductor solutions based on silicon-on-insulator (SOI) and also other IBM supplies advances. This will likely lead to the development of high-performance, low-power chips necessary for a wide range of upcoming electronic items - - from digital consumer applications to supercomputers.

TOKYO, THE JAPANESE and EAST FISHKILL, D. Y., April 2, 2002

World Net Usage

/www.internetworldstats.com/stats.htm

10

5

19/10/2012

6th

19/10/2012

PM Lee's reactions to Facebook or myspace feedback AsiaOne Fri, May possibly 06, 2011

• In Wednesday nighttime, May 4, 2011, Primary Minister Shelter Hsien Loong engaged in a one-hour net chat on Facebook which saw him receiving over 6, 500 questions and comments. In Thursday night time, he placed more replies.

7

19/10/2012

1 . Why do we care about Global Marketing?

• Internet and E-Commerce

– Number and growth of internet surfers

• E-Commerce

– Two-way interaction among buyer-seller on a global basis – PUBLIC RELATIONS, marketing, buyer relationship, personalized product development and design, supply string management… – Opportunities to get customisation: Dell, GM, Mazda

2, Globalization of Marketplaces: Convergence or perhaps Divergence?

Every capita profits

$20, 000 � disposable cash flow increases considerably – get pleasure from similar educational levels – desires to get material positions, ways of spending leisure time, and aspirations for the future. • Increased disposable cash flow level � convergent stresses on buyer buying tendencies.

Divergence

18

• The positive effect does not smother local nationalities, but rather liberates them through the ideological conformity of nationalism, with customers becoming more receptive to the euphoric pleasures....

 Organizational Analysis Paper

Organizational Analysis Paper

A Bill of Health That does not Add Up On the request with the Tampa Podium, three insurers allowed a reporter access to hospital price and quality information that…...

Read
 Music Listening Outline you Essay

Music Listening Outline you Essay

п»ї History: Wolfgang Amadeus Mozart was born in Salzburg, Austria about January 27, 1756. He was born to a musical family members being the son of your successful…...

Read