Consumer Conduct Towards LG Television

 Consumer Behaviour Towards LG ELECTRONICS Television Essay

CHAPTER – one particular



• Founded In: May well 1997

• Managing Movie director: Mr. Celestial satellite B. Shin

• Corporate and business Office: Plot no 51, Udyog Vihar, Surajpur Kasna Road, Better Noida (UP) • Making Units: Higher Noida (U. P. ) & Pune (Maharashtra) • Corporate Website:

LG Electronics India Pvt. Ltd. Is established in 1997 in fact it is wholly possessed subsidiary of LG Electronic devices, South Korea. In India for a 10 years now, LG ELECTRONICS is the marketplace leader in consumer durables and named a leading technology innovator in the information technology and mobile marketing and sales communications business. LG is the acknowledged trendsetter for the consumer sturdy industry in India together with the fastest at any time nationwide reach, latest global technology and product development. One of the most solid brands, LGEIL has an outstanding portfolio of Consumer Electronics, Home Appliances, GSM mobile phones and THIS products. LG ELECTRONICS Electronics India Pvt. Ltd., a wholly owned or operated subsidiary of LG Electronics, South Korea was established in January, 1997 after measurement from the Overseas Investment Advertising Board (FIPB). The trend of beating industry norms began with the fastest ever-nationwide release by LG ELECTRONICS in a period of 4 and 1/2 weeks with the start of businesses in May 1997. LG create a state-of-the art manufacturing facility at Increased Noida, near Delhi, more than a decade ago, with a great investment of Rs 500 Crores. This facility manufactured Color Televisions, Washers, Air-Conditioners and Microwave Ovens. During the year 2001, LG also commenced the house production for its eco-friendly Freezers and proven its manufacturing plant for its PC Monitors in its Greater Noida manufacturing unit. The start of 2003 noticed the turns out of the initially locally made Direct Cool Refrigerator from your plant for Greater Noida. In 2004, LGEIL as well up its second Greenfield manufacturing unit in Pune, Maharashtra that commences operations in October 2004. Covering over 50 acres, the center manufactures LCD TV, GSM Telephones, Color Television sets, Air Conditioners, Freezers, Microwave Ovens Color Monitors. Both the Indian manufacturing products has been designed with the latest systems at doble with intercontinental standards for South Korea and are one of the most Eco-friendly devices amongst every LG manufacturing plants in the world. LG has been able to craft in ten years, reduced brand positioning in the American indian market and is today the most preferred brand in the segment.

Section - a couple of



The primary target of the research is to well-known about the buyer behavior towards the purchase of LG television. To find out the popularity of LG tv in Moradabad city.

To be aware of the market talk about of LG television in Moradabad city. To know the satisfaction amount of current end user of LG ELECTRONICS television.

Chapter - a few



The electrical merchandise are those goods which in turn already are present in the market. Because without it, it is not possible that anybody can survive with his or her life. We all define opportunity of Moradabad region. Opportunity is a very wide term. Absolutely free themes purchase the electric appliances through market, display, and display room for satisfaction of requires.

This statement analyzes the markets for Electrical Household Home appliances in Thousand Units by following Portions: -Major Electric Household

Appliances (Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hats, Electric Amounts, Refrigerator, Vacuums, Washing Machines, Water Heater (Electric), Place ACs, & Other Significant Electric Home Appliances), and Small Electric Household. Devices (Blenders, Loaf of bread Makers, Broilers, Can Openers (electric), Coffee Makers, Electric Cutlery, Food Choppers, Food...

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